Since it was founded a ten year ago, Jonathan Anderson has made photography and visual communication an first in order of importance part of the DNA of his brand JW Anderson. Championing new names such as Jamie Hawkesworth – who arrived after shooting the designer’s first ever campaign – is something the designer has always wanted to do.
After more than 2,000 submissions a panel that included the designer himself, Amanda Harlech, Benjamin Bruno, Jo-Ann Furniss, Tim Blanks and more whittled the competition down to just 50 entrants. Those, that include a global cast of emerging perspectives like Kristina Podobed, Antonio Eugenio, Pan Yi, Diego Holmes-Bonilla, Aaron Laserna, Toby Ziff, Steven M Wiggins, Alex La Cruz, Julien Martinez Leclerc and more are currently being exhibited at 13 Floral Street, London, WC2E 9DH until the 23rd of May. Last Friday 3 winners from the lot were announced, “Seeing all this talent come all together in this exhibition was very powerful, making it impossible to choose 1 winner. As such, we will have 3 photographers that will work on the same brief and campaign coming to you next summer.” They are Simons Finnerty, Yelena Beletskaya and Julie Greve.