Vanessa Granda is a very interesting artist. While she works commercially, her images are not commercial. They are artful. Whether her black and whites or her color pieces, at the core of every frame is one common factor, composition. Her geometric approach makes the stories she is telling intriguing and the viewer want to know more.
Looking at her body of work, I cannot help but get a film noir feeling, whether the image is of baroque architecture, a model, shadowy plants, flowers in a plastic bag, or a tower of sneaker boxes, the style is arresting and very au courant.
In this way, Vanessa is one of the new artists of the vanguard, bridging fine art and commercialism. This is clear to see in the way she places products in her artwork as opposed to taking pictures of products for sale. The approach and juxtaposition is very different than the norm, creating a paradoxical contrasting dance between the subject and the objective.
Interestingly, there are distortions, unnatural poses, collage-like color blocking, Warholian repetition, and even “invisible” people portrayed in her frames; all very mature and museum worthy.
I am certainly reminded of other artists – from Irving Penn to William Eggleston – when viewing Vanessa’s work, at once capturing slice of life moments and also, when not, are created to appear to be.
Clearly Ms. Granda understands how to maximize artistry to create portraiture and advertising that draws you in, for pleasure and for profit. It seems she is keenly aware that hers is a business doing pleasure with her clients – rather than the other way around.
First, how should we describe what you do? Are you a Visual artist, photographer or do you have another title you prefer?
Overall, I’m an artist. My main thing is photography, but I enjoy other things. production design, ceramics, painting, writing. It’s fun to create in all spaces.
What is the theme of your subject matter?
It teeters between objects and people. I like ordinary settings.
Where do you reside and how does that affect your outlook on life & work?
New York City. There’s this urgency to be the best you can be. I don’t think you can find that anywhere else. I love working, and here I don’t need to feel bad about that because everyone else does too.
What are your biggest influences?
Hans Hillman, open spaces, my home (Miami), primary colors, furniture.
Do you have a favorite image that you have produced?
I usually say my favorite image is the latest one, but right now, there’s none in particular.
Can you describe your creative process?
I usually watch films or walk outside, jot down a color palette or a word, then work from there. I like to draw some images first and then look for references.
How does your work make you feel and how would you like it to affect others?
This changes frequently, right now effortless + intriguing. I want my images to intrigue others in a small way, an effortless way.
What is your one line bio?
I’m a Cuban/Lebanese artist (from Miami) based in New York City.
Who is your ideal client?
Someone who collaborates with me.
Where can people see your work?